News channels nd media plays a very important role. we can get any kind of information from different sources of media like Newspapers, magazines on sports,Television channels etc. We can see live matches from the country far away from our place. TV channels like CBS 2, KCAL 9, ESPN etc. These channels shows various sporting events, sports documentries, and sports themed movies. Such programs includes biographies of famous sports figurs or reruns for the various sports series or super bowl, ofen added commentary on the event. NBC sports is another sport channel which is providing good services to the viewers.Eurosport now gives viewers even more LIVE sports action with the launch of Eurosport 2 in January this year. Complementary to Eurosport, EUROSPORT 2 combines the best of LIVE Sport, magazine-style programmes and news. NASN is the fastest growing pan-European sports network providing passionate sports fans with the very best North American sports leagues, athletes and major championships – 24 hours a day, 7 days a week.With the development of satellite and pay TV, it is now possible to view a wide range of sports. Online websites such as Sportal offer instant sporting updates. Newspapers are continue to cover sport in great detail. All commercial television, radio and public broadcasters offer significant sporting coverage as well.

Sports media also contribute to the construction of masculinity in contemporary society. A study conducted by the Amateur Athletic Foundation of Los Angeles reports that 98 per cent of American boys between the ages of 8 and 17 consume sports media. We can get online information about various sports and can get result archives, statatics, the latest news and photos, profiles of teams and much more.